We all do it. We send out email pitches.

And if you are sending out emails, hoping they get noticed over all the other emails in a busy inbox, then you’ll want to take note of this statistic:

Thirty-three percent of mobile users say they’ve read an email based on its subject line. The average length of the subject line for the highest read rate is 61 to 70 characters.

– from Lifewire, Jan. 3, 2019

Start putting your skills to work on enticing email subject lines that are between 61-70 characters. It could make the difference between a producer, or their assistant, opening your email. 

Image courtesy of Pixabay and creator ribkhan, thank you!